In the early days of the YouTube channel, I also assigned a score. I have gotten away from that as people commented they didn’t want to see scores, and my reactions would tell them everything they needed to know. It means someone puts their butt on the line and stated an opinion. Horkey: When I read writing, I do want to see scores. Meininger's: Interestingly, you don ’t seem to use scores. I don’t see myself as being solely a wine critic, I see myself as being a YouTuber. So I don’t have plans to limit myself to a certain region. However, it’s the culture, travel, and people that make the world of wine so colorful to me.
#Inkling creator online professional#
However, today I realize that it’s impossible to be a critic, because the handful of real professional critics have to specialize in a region.
I haven’t been going to En Primeur for twenty years, I don’t have that Rolodex of vintages in the back of my mind. The more I get into the profession the more respect I have for tasters that have really put their time in. Being a wine ‘critic’ takes an enormous amount of experience and context. I thought it was so easy to be a ‘wine critic’.
Horkey: Early on in my wine career, I was naive. Meininger’s: Do you see yourself developing a personal brand as a wine critic? There are also some videos coming up that are the equivalent to ‘think pieces’. Videos on the channel range from blind tastings, to travel VLOGs, to cheap vs expensive wines, to reaction videos (a big trend on YouTube). Horkey: The audience has to stay engaged for your videos to perform. Meininger’s: What kind of topics do you cover?
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